The most common reason for a case study, albeit not the only reason, is to investigate a business problem and then consider solutions. For your case study to be effective, you need evidence of the problem and maybe even evidence that your solutions are viable. Your case study has to be well reasoned too, especially if you come up with a solution that you think is infallible.
If you copy a case study verbatim, or if you rewrite one, then you are plagiarising and you risk being caught. Some students think that if they rewrite a case study that they will get away with it because it will not flag any plagiarism detectors, but professors have seen it all before. They recognise when essays look similar, and you are probably not the first student to rewrite the case study that you found online.
With that said, there is a lot of benefit to be had from searching out similar case studies. You can make similar points to the case studies you research, and you can scour their bibliographies for important and relevant sources. Some students go as far as finding several case studies on the same subject and stealing points from each of them. Instead of referencing the case studies themselves, the students refer to the sources/bibliography points that the original case studies referenced. It is a solid strategy if you can find enough similar case studies.
Other online articles and tips guides do not concentrate on research. They treat research as if it were the same as driving; they give you directions and expect you to get there on your own. Sadly, there isn’t room in this article for an e-book’s worth on how to research, but here is a point that others fail to highlight: You need to create a research plan before you even consider writing a plan for your case study.
You need to do preliminary research (skim reading and checking what others have written on the subject), and you need to plan your research process. Students waste epic amounts of time on research, and you cannot afford that. Plan your research right down to which sources you will look through and how long you will spend on each. Make short bullet point notes that point you in the right direction, and note down which research resource you are mentioning so that you may go back to it later during the writing phase of your case study.
Many students do not write a research plan, which is why many students struggle when writing case studies. The next biggest problem is students missing their deadlines, which can be easily solved with a time schedule.
How you write your time schedule is up to you. Some students say, “I will write 500 words every night before allowing myself to go to bed” and they follow these directives with a schedule, such as “Chapter 1 complete by the 3rd of March, chapter 2 by the 9th,” and so forth.
Having a time schedule with milestone markers (such as noting when you will complete each section) allows you to plan your work more efficiently. It also allows you to see how far ahead or behind you are when you are writing your case study.
Read your instructions and/or case thoroughly and take the time to memorise your instructions. Keep coming back to your instructions as you research and write your plans to help cement the problem in your mind. Doing so will stop you from veering off topic when you are in the throes of writing.
Focus on your analysis and try to identify two to five problems and two to five areas of success. Try to work out why they exist, how they impact the subject of your case study, and whom is responsible for the successes and problems.
Uncover solutions to their problems as a priority. If you have the word count available, you may also uncover reasons for their successes and maybe suggest ways that the subject of your case study may continue or scale up its/their success. Review outside research, discussions, course reading, your professor’s notes, and things from your experience.
Consider solutions to the subject of your case study. Mention any supporting evidence, examine the pros and cons, and consider if the solution is realistic or doable. You have to ask yourself why, if the solution is so obvious, that the company hasn’t tried it yet? If you can’t think of a reason, then maybe you have missed something. Finally, in your conclusion or end notes, you may like to mention why other solutions were rejected by either/both yourself and/or the subject of your case study. Are there solutions that seem obvious to outsiders, but that are actually unfeasible in real life?
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