Evaluation of Bayer’s mission statement

Evaluation of Bayer’s mission statement

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In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies. 

Consider the Bayer mission statement that can be downloaded from the company’s website:

http://www.bayer.com/en/mission-statement.aspx
Make a detailed evaluation of the mission statement explaining what you see as its main strengths and weaknesses.

Solution:

Bayer’s Mission Statement

As depicted by Falsey (2009), a mission statement usually takes into consideration a statement used in communicating the primary purpose of an organization.  Despite the fact that the mission statement remains the same for a long time in most situations, it can be changed depending on the strategic direction of the organization.  Taking this into consideration, the mission statement of an organization usually guides all the actions of an organization, spelling out the overall objectives as well as goals of an organization (Talbot, 2003).  Specifically, it provides the context or framework within which the strategies of an organization are formulated.  In this regard, this paper analyzes the mission statement of Bayer, considering both its strengths as well as weaknesses.

The mission statement of Bayer is “Bayer: Science For A Better Life”.  This statement significantly reflects the purpose of the existence of the company. With over 150 years of existence, Bayer is has grown to become a world-class innovation company. These innovations have formed the primary basis for sustainable as well as profitable businesses activities, which are fundamental when it comes to achieving and maintaining leadership positions of the company.  The mission statement of the company implies that Bayer is dedicated to improving the quality of life of people through preventing, alleviating, as well as curing diseases.  In light of this, there are various strengths as well as weaknesses of the mission statement of Bayer….Please click http://writers-corp.net