Today’s reader is becoming more and more demanding. And to aware the interest in buying/reading the book, you have to evoke a sense of anticipation of a great content.
Therefore, you have to decide on what’s better for you at this particular stage of the career – to promote the book or to push yourself as a brand.
I would have played a cunning trick if I said that the logos for writers are very diverse and the choice is unlimited. Actually, there’s no need to move away from the concept of book/pen/pencil on the logo. Of course, you can play with colors, shapes, background and other elements of the logo, but in order to connect the potential readers with your business, you have to show its distinctive features.
Depending on the genre, you can create appropriate associations, introducing the book to the reader even before he starts reading. For example, hats, glasses, and vessels suit mystery and some fantasy book while flowers, butterflies, and tears adjust the reader to romantics, etc.
Ultimately, put yourself in the reader’s place and ask yourself whether you would buy this book or, at least, got interested, just looking at the cover and the author’s logo and not knowing anything else. If “Yes,” then that logo, most likely, has the right to live.
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