public relations techniques

public relations techniques

Critically analyse persuasive public relations techniques by businesses in relation to climate change. Your analysis should include discussion about codes of ethics, Persuasion Theory and the role public relations plays in the debate about climate change.

• Critically analyse persuasive public relations techniques by businesses in relation to climate change. Your analysis should include discussion about codes of ethics, Persuasion Theory and the role public relations plays in the debate about climate change.

Essay Question
As the planet heats up so too does the debate about global climate change. Public Relations practitioners in government, business and activist organisations are key players in this global issue. Smith (2017) suggests “while (public relations practitioners are) sometimes asked to dean up a mess, effective public relations helps management avoid the mess in the first place.” Persuasion is often central In many campaigns and programs aimed at ‘avoiding the mess”. IABC’s Code of Ethics suggests that honesty and the communication of accurate information, should also be hallmarks of modern communication management.
Critically analyse persuasive public relations techniques by businesses in relation to climate change. Your analysis should include discussion about codes of ethics, Persuasion Theory and the role public relations plays in the debate about climate change.
Please note, your essay must,
a) Demonstrate your understanding of the use of persuasion in public relations,
b) Outline the ethical implications
c) Discuss current guidelines (such as codes of ethics) that ensure public relations professionals act ethically and socially responsible*
d) Determine if current codes provide enough guidance
e) Suggest recommendations or modifications to the codes you examine and, 0 include a minimum of four academic journal articles ‘ you can also use real examples to illustrate your point.