Yinscape

Yinscape

The case of Yinscape and Yanngsearch was designed to provide minimal information on this merger/acquisition. Re-read the case study and imagine the shape and spirit of a newly-merged, cross-national company. You are to assume the role of Yinscape’s CEO. In this role, you must envision a new future for the combined companies. Your thread must describe how you will communicate your vision as though you are addressing a meeting of Yinscape and Yangsearch’s top managers shortly after the acquisition. Creating a compelling vision is a task that requires forethought and sensitivity. In addition, the challenge is increased when you must communicate that vision to a potentially hostile audience. In preparing your thread, consider what questions and concerns you need to anticipate; think realistically about the possible results of the meeting, and decide on what steps to take immediately after the speech.