British Airways Case Study

British Airways Case Study

Introduction

This case study report aims to assess the business environment in which British Airways operates in the United Kingdom and worldwide. The ramifications of these variables can be grasped with a clear understanding of the internal, micro, and macro business contexts. An organisation’sorganisation’s internal business environment consists of all the forces and factors within the company that directly or indirectly impact its performance (Brinkman, Navarro and Harper, 2014). These include leadership, employees, marketing strategies, company culture, manufacturing methods, and resources. The micro business environment consists of the influences exerted directly on a single company. There are many different types of stakeholders, including the company’s employees, stockholders, and customers. These aspects are typically under management’s purview, allowing for fine-tuning to achieve peak efficiency. The macro business environment describes the external forces and variables that have an impact. Economics, politics, the law, culture, technology, and environmental shifts are all part of the picture (Fang et al., 2020). These elements are typically outside the control of specific businesses, yet they have a major bearing on how those businesses function.