Case Study Assignment: COVID-19 Plan

Case Study Assignment: COVID-19 Plan

Introduction to the Destination and its Tourism Industry

Uttarakhand-India, nestled in the foothills of the majestic Himalayas, is a land of snow-capped mountains, winding rivers, revered temples, quaint villages, and vibrant culture. With its breathtaking natural beauty and a diversity of tourist attractions, Uttarakhand has become a much sought-after tourist destination (Pal et al., 2021). From spirituality, yoga retreats, temple hopping, and adventure activities to nightlife, Uttarakhand has something to offer to everyone.

Uttarakhand has a plethora of tourist attractions for the visitors. It is home to the world-famous Char Dham pilgrimage sites of Badrinath, Kedarnath, Gangotri and Yamunotri. The pilgrimage sites are located in the Garhwal region of the state. Other tourist destinations in Uttarakhand include Lakshman Jhula, Neelkanth Mahadev Temple, Beetles Ashram, Gita Bhawan and Shivpuri for rafting (Pandey, 2020). Tourists can also visit the Corbett National Park, Valley of Flowers and the Kempty Falls. Tourism in Uttarakhand has been a huge contributor to the State Gross Domestic Product and employs 2% of the population. In 2019, Uttarakhand welcomed nearly 7.6 million tourists, and the state government had implemented a number of initiatives to promote responsible and sustainable tourism.