Effects of Traditional Marketing in Today’s Environment: 

Effects of Traditional Marketing in Today’s Environment: 

When it comes to using traditional marketing practices, finding advertisements in newspapers and magazines, reading billboards, leaflets are still active among many local consumers in the market (TODOR, 2016). Traditional marketing tends to be more effective and faster in reaching the target audiences, while digital marketing may take time as many consumers might not have easy access to it. Moreover, it is tough for companies to maintain brand image through digital marketing than traditional, as dissatisfied consumers on the Web are much easier to spoil the firm image. Many people find it hard to believe in online content as it may come with the risk of fraud. On the other hand, the level of trust in traditional media is higher with a long-term impact on consumers. Furthermore, traditional marketing businesses can develop opportunities by giving different types of offers to buyers. Traditional marketing has an advantage as consumers can touch and feel the product, and that impact the process of decision making.

Moreover, the traditional ways of marketing lead to face-to-face communication helps in developing trust between customers and firms. In addition, a mature group of customers used and attached to the traditional marketing items, who still spend time on television, radio, reading magazines (TODOR, 2016). Thus, firms can take advantage of it by developing long term relationships with consumers and increases profitability. Traditional marketing offers customer-centric, product development and market-driven approach. Hence, traditional communication methods such as face to face and word of mouth are preferable to interact with current and potential customers (Stokes, 2000).

Conclusion:

In conclusion, the aspects of both traditional and digital marketing are being used widely by businesses. Both the approaches serve the same purpose to attract new potential customers and satisfying their needs and want. The traditional marketing approach advocates the marketing mix principles and the quest for market share dominance through mass marketing techniques and a focus on new customer acquisition (Ahmad & Buttle, 2001). The need for marketing in a business organisation can differ as per their product, target group and goals. The main motive of marketing is to deliver the right message to the consumer about products and services. The coalition of both marketing practices contributes to achieving profit margin, customer loyalty and retention, integrate communication with stakeholders, and the current demand in the market (Salehi et al., 2012). Hence, based on the target audience, competition, market demands, and product substitutes, businesses should adopt marketing strategies that suit firms objectives. Though, the research indicates that traditional marketing methods are as effective as digital in the current environment. Digital marketing focuses on actions and drives results, whereas traditional marketing focuses on developing interaction with customers. In today’s competitive environment, organisations should emphasise improving their communication with stakeholders by convincing their message. Overall, it is vital to select the most effective tool of communication that provide desired result and maintain the brand name.

References:

1. Ahmad, R., & Buttle, F. (2001). Customer retention: a potentially potent marketing management strategy. Journal Of Strategic Marketing, 9(1), 29-45. https://doi.org/10.1080/713775729
2. Durmaz, Y., & Halil Efendioglu, I. (2016). Travel from Traditional Marketing to Digital Marketing. Global Journal Of Management And Business Research, 16(2), 34-40. Retrieved 3 September,2021, from.