ENGL147 Week 3 Assignment- Annotated Bibliography Instructions For this assignment, complete the following: Review from the lesson and textbook readings argumentative appeals, models for argument, effective and correct use of sources, and the purposes for/examples of annotated bibliographies. Assess any feedback provided by the professor and/or your peers from discussion. Refer to the “Guidelines and Sample Annotated Bibliography Entry” document for success.

ENGL147 Week 3 Assignment- Annotated Bibliography Instructions For this assignment, complete the following: Review from the lesson and textbook readings argumentative appeals, models for argument, effective and correct use of sources, and the purposes for/examples of annotated bibliographies. Assess any feedback provided by the professor and/or your peers from discussion. Refer to the “Guidelines and Sample Annotated Bibliography Entry” document for success.

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The process used in gathering and annotating sources

The process of selection of studies is carried out by first selecting the search terms including the role of social media influencers, the influence of social media influencers in the decision of customers, and the information shared by social media influencers. The search of the information is carried out by the databases such as Chamberlain library and Google Scholar. The sources filtered in such a way that the journals were published within the last 5 years. This paper helps in the annotation of six articles. 

Annotation

Jaitly, R. C., & Gautam, O. (2021). Impact of social media influencers on customer engagement and brand perception. International Journal of Internet Marketing and Advertising, 15(2), 220-242.

The purpose of this study is to evaluate the influence of social media influencers on the engagement of customers on brand perception. The authors in the study point out that social media influencers are instrumental in the process of provision of information to the customers and that allows for the customers to make a decision. This indicates that as a result of social media marketing there is an ease in the customers seeking information and learning of the various issues attributed to the information on the brand that is being shared. There will be ease as well in ensuring that the customers can learn of the use of some products. As a result of the use of this study, one can learn of the role that social media influencers play in influencing the perception of customers on a certain product. 

Ki, C. W. C., Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55, 102133.

The objective of this study is to evaluate the role of social media influencers in influencing the marketing process and influencing the needs of the customers. The authors point out that the main issue of marketing concern is the lack of enough information being shared for the customers to use. The customers are therefore expected to be well informed of the best strategies of change and that allows for the improvement of the customer base learning processes. This is an important step as well in that as a result of the information that the influencers provide there will be an ease in the development of the marketing standards….