Introduction
Coca-cola Company has established itself as a global brand in the provision of soft drinks. Through the years, the company has establishments, plants and operational units in almost all parts of the world. In terms of providing soft drinks, coca-cola company is probably is one of the world’s most powerful brands. Through use of modern technology, use of feasible operational strategies as well as a structured supply chain, the company has made tremendous profits. In the United States as well as other developed economies, companies use innovative practices. In this period of social development, one cannot ignore the fact that even industries in third world economies use innovative operations and supply chain practices.
Operation management consists of various concepts and procedures. Supply chain and operation management are therefore important aspects for organizations. These aspects assist an organization meet market demands. Through the application of concepts such as lead-time, lean production and human resource strategies, organization meet market demands. These concepts further assist an organization overcome market barriers and competition. Operation and supply chain management principles therefore relate to planning, designing, controlling and improvement of the service and manufacturing operations. However, it becomes necessary for organizations to ensure that its operation and supply chain activities are in constant transformation. For instance if the market demand exceed supply, an organization might have to change its production capacity.
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The company might acquire new machinery, add new management teams or collaborate with other players. Coca-cola Company is an American multinational company specializing in manufacturing and distribution of nonalcoholic beverages. The company’s best-known product came into the market in the year 1889. Over the years the company has met its customer’s demand using its distribution system dating as far as the year 1889. The company has faces various challenges in its production and supply. To counter these challenges, Coca-cola has transformed its manufacturing process, its supply chain and operation procedures.
Operation and supply management at Coca-cola
Coca-cola is an iconic beverage maker all over the world. The company has had tremendous influence on most individuals. Coca cola’s dominance in the beverage market has made it a leader for almost a century over the globe. Therefore, one can attribute its influence on different societies. From recent data, it has come out clear that Coca-cola company still reigns over various markets. The company has continued with its dominance thus rated top in the market in the year 2011 (Pendergrast, 2000). The company has been able to maintain this position using diverse strategies. One of these strategies is the achievement of its vision and mission statements. The company has maintained its vision over the years. This therefore has seen the company develop frameworks and other policies that ensures excellence in operation.
Operation management entails activities such as engaging employees in production. Operation management on the other hand entails the use of technology and other strategies. In relation to operations, the Coca-Cola Company has teams of managers and employees all over its branches. The company additionally has undertaken various acquisition strategies. These acquisitions include the acquisition of Minute Maid in the year 1960. The company also acquired Thums Up and Barq’s in the year 1993 and 1995 consecutively. Its acquisition strategies further includes the acquisition of Odwalla, which came at a cost of $181million. Other acquisition includes the acquisition of Fuze Beverage at $250 million (Pendergrast, 2000). The company’s strategies have seen it venture into other businesses. In the year, 1982 coca-cola company acquired Colombia Pictures at a price of $692million.
From this investment, Coca-cola company perhaps made one the best strategic decision of the time. It sold the same movie studio to Sony at a price of $3 billion in the year 1989. This strategic operational move meant that the organization had funds to move into new markets. In terms of its operation, Coca-Cola Beverage Company acknowledges that the influence of employees is crucial to its success. Therefore, the company’s strategic goal is to ensure that employee needs satisfaction. In order to meet this need, the organization observes employment rules and policies. Since Coca-Cola Company has a global market, its employment policies vary from regions. However, the organization observes ILO principles of employment a
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