Google Adwords Campaign Report

Google Adwords Campaign Report

Current Customers

Captainsreports.net came into operation in order to provide information on fishing as well as on recreational aspects. The founders of the advertising front understand that fishing may be a daunting task. The other aspect of importance for the informational centre admits that recreational aspects on the water need constant informational support. It is of ultimate importance that the firm provides accurate fishing information for consumers. Captainreports.net provides accurate fishing information for captains on Lake Michigan.

In the provision of information to the captains of the industry, captainreports.net charges some rate. The charges of the firm ensure constant monitoring of systems as well as payment of employees. The goal of the firm is to provide the best angler’s experience to anglers in the region. The services of the industry offer discount rates to the captains and its goal is to make users best anglers.

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In respect to the services offered by the website, through constant research founders of the website provide accurate fish movement reports. At a small fee captains and anglers save on costs and time. It captains at the lake miss current information, they would go to the wrong sites wasting on gas and valuable time (David 42). With the observation other internet informational sites, Captainsreports.net provides current information on fish movements. The site has a provision for providing information to elite charter captains to ensure that anglers receive more fish numbers. The goal of the informational site is not only to ensure captains enjoy better experiences in the water but productive days.

Club members for the site enjoy various bait benefits. The benefits related to bait include a discounted rate for those baits that promote results. The firm maintains constant inventory on the bait applications and ensures captains get a discount on important baits. CaptainsReports.net is a unique website. The website has no global traffic, operating around Lake Michigan. According to its worth in terms of assets, the website is worth over $352. It has a good rating level according to the page rank.

It observes a value of 2/10 according to the analyzing framework. In relation to its validity, Captainsreports.net observes a rating of 7 back links. Further, the website rating in relation to its Seo rating takes a rating of 18%. The website’s feature includes child safety levels and website security levels. In relation to child safety, Captainreports.net maintains a high rating according to the national and international standards (David 44). In relation to the services offered by the website to its customers, the website offers detailed information on fishing at Lake Michigan. The detailed reports related to the website captures reports on fishing activities of perch, trout and other fish species. The popular website categories of location for the website include Chicago, steelhead, Milwakee, perch and Michigan.

Competitors

Captainsreports.net faces stiff competition in its market. There is an increased level of competition among firms concentrating in advertising fishing and other expedition information. The increase in competition creates shifts in the prices of advertising that customers incur. The competitors of the website include Bonshellfishing.com. The competitor operates relating to the Lake Michigan Fishing Charter. With an experience of over 40years, Bonshellfishing.com operates near Chicago. The other competitors providing same services as Captainreports.net include, windycity salmon.com, which concentrates on sport fishing (David 54). Breezy charters.com is another competitor with its basis in Chicago concentrating on fishing information provision. The other competitor to the website includes Lakemichigan.com and Whyknotchaters.com.

Industry Analysis

The industry of Captainreports.net has many competitors in the market. The advantage of the market of the industry of the firm is that the internet market is on an increased level. However, it is imperative to note that the industry is capital intensive. The industry players need to have great amounts of capital to invest in operations (David 49). On the other side of the coin, the industry has a healthy cash flow for the users. Players such as Captainsreports.net need to aim at a regional market or global markets. This means that the great expense of such transactions yield immeasurable exchange foreign currency.

The value is true the comparison to the intensive increase in the internet usage. The revenue of the industry players may be justified to the target market. Captainsreports.net has market s