It’s essential for a Bachelor of Business Management student who majored in Marketing to start a marketing expedition for Tim Horton. This brand is ready for reorientation in the foreign market. The initiative aims to go beyond the conventional territorial boundaries and promote sustainable products worldwide. For this marketing initiative, I will detail the aspects of choosing a target country, identifying particular market segments, creating compelling messages, and using appropriate marketing instruments to create an environment for Tim Horton in the new market.
https://youtu.be/S0pjW2ltKwI
I have chosen “Welcoming Home”. Tim Horton targets Canadians because it has a national identity that influences daily lifestyle and social relationships. The setting is in a typical Canadian moment that defines Canadian families. The selection of these visual elements aims to build a sense of familiarity among Canadians through their shared experiences.
Tim Hortons carefully customizes its promotional effort to appeal to different target segments who complement the general story about this brand and its place in the market. This primarily centres on Canadians and their families, with a touch of warmth that characterizes homecoming memories. The ads feature families greeting each other or reuniting, drinking coffee from Tim Horton’s as they catch up. They are deliberately targeting and resonating widely with all Canadian families to be woven into the emotional fabrics of Canadian homes. Another subtle target segment is Spouses and partners. The ad craftily focuses on the emotional value of reunions, as it implies that reunions are always meaningful and memorable. This kind of advertisement creates an impression that the brand facilitates reunions filled with heartfelt happiness for one another, thus increasing the significance of the brand’s emotional appeal.
Quality Work
Unlimited Revisions
Affordable Pricing
24/7 Support
Fast Delivery