Influencers and Social Media

Influencers and Social Media

Introduction

“Influencers,” people with large followings on social media platforms like Facebook, Twitter, Instagram, and YouTube, have emerged in recent years. These influencers can impact attitudes, shape preferences, and even impact purchasing decisions among their followers. Influencer marketing has become crucial to brand promotion and customer interaction methods. This literature review explores social media influencers’ complex role in consumer behavior. It analyzes the relationships between influencers and their followers to discover how they could impact consumer preferences. The assessment also examines influencers’ impact on brand image and reputation. Influencers may directly connect with customers, affecting brand loyalty and trust. This paper explores these crucial features to better understand the complex interaction between influencers and social media and its significant effects on companies and consumers.