Marketing Health Services Essay For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and the Module Two short paper to assist you in developing your introduction.Marketing Health Services Essay

Marketing Health Services Essay For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and the Module Two short paper to assist you in developing your introduction.Marketing Health Services Essay

Establish the Context: Marketing Goals

The mission of CHCS is to help our clients lead independent lifestyles in the comfort and

safety of their own homes by thoroughly vetting and training caregivers to meet their needs. To

set CHCS as an emerging leader in home care services, the following marketing goals were

created that aligns with the agency’s mission, vison, and values:

Goal #1: Marketing - attracting new clients and getting our name visible in the

community. Starting a viable marketing campaign requires a website and a Google My Business

listing. To penetrate the market, gorilla marketing techniques will be deployed including giving

caregivers car magnets, t-shirts, and canvas bags to be used daily. Other marketing methods are

asking employees, clients, and supporters to place yard signs which is useful for gaining local

attention, in addition, placing flyers in pizzerias, diners, laundromats, and church bulletins.

Social media marketing will play an important part in marketing the company. The company has

a social media posting calendar which has several ideas for posting videos and doing Facebook

Live Q&A. What is more, engaging with social media users from both the Facebook page and

the Google My Business page will help to garner more views.

Goal #2: Networking and Building Relationships - building and maintaining a loyal client

base and professional referral network. Providing quality services is underlining factor for

sustaining a loyal customer base and this includes employing the best caregivers. Moreover,

happy clients often refer new clients. Building relationships with healthcare practitioners and

other ancillary providers can validate CHCS as a reputable service provider. Frequently visiting

6

the offices of the providers and keeping the marketing materials in stock can ensure that their

clients are consistently provided with information about CHCS.

Goal #3: Recruiting – recruiting and training Direct Care Workers (DCWs) is a top

priority because the caregivers represent the company. Providing quality care for the elderly and

adults with physical limitation presents a unique challenge as the recruitment material must be

tailored to attract candidates with the right mix of experience and attitude. Hiring new caregivers

based on their character will be an easy transition to train them to be skillful which aligns with

the mission of the company.

Industry Segment

CHCS is focused on people who are over the age of 65 and a person of any age who

requires assistance at home care. For instance, a middle-aged adult with a traumatic brain injury

because of an auto accident might require 24-hour care in the comfort and safety of their own

home rather than being institutionalized. Moreover, our target audiences reside in the Northeast

Pennsylvania region and seek personalized and affordable home care services. With more

seniors deciding to age in place, adult children with aging parents will find peace of mind with a

daily or weekly respite which can also reduce family caregiver burnout.