Resource Based View Analysis Kraft Foods

Resource Based View Analysis Kraft Foods

Introduction

Kraft Foods Group Inc an American franchise, has its headquarters in Chicago. The organization satisfies the needs of its customers through offering various products in the foods and grocery section. Their production consists of processing and manufacturing of grocery. The franchise has been able to persuade a huge number of customers through its brand. Some of the popular brands for the organization include Cool Whip, Cheez Whiz and Country Time (Boston, 2013). The company’s strategy includes the satisfying their employees needs. It is the responsibility of the team at Kraft foods Inc to make an impact on the society.

Impacts on the society for any manufacturing organization ultimately improve its competitive edge. It is a fact that in the maintenance of such and class, organization management needs to quantify internal resources. The classifications of such needs of the resource-based view include diverse aspects. Such aspects include the classification of tangible and intangible assets of the organization (Madhani, 1999). The management teams need to identify potential resources in an organization. Such analysis need to build on the strategy of the organization. If an organization understands its potential, it may design activities of overcoming market challenges.

According to Priem & Butler (2001), the criteria of such evaluation of organizations potential would include an analysis of company’s value and in the protection of resources. Therefore, internal analysis of Kraft foods reveals its resources. This analysis reveals the potential of the firm on diverse perspectives. According to Harvard Business Review (1999), these perspectives include its physical location, finance levels and its team of employees. The other strengths of Kraft foods relates to its patents on their innovations. Its internal strengths include Kraft Group Inc ability to maintain high integrity levels and compliance of statutes (Kraft, 2014). On the other hand, the organization is a champion in the management of food quality, manufacturing sustainably and maintain high states of corporate governance.

Kraft Group Inc Physical Resources

Kraft Group Inc a popular grocery manufacturing and processing plant in the United States, has various strengths in resources. In relation to the analysis of these resources, the organization operates in North America. The physical location of the organization makes it a leading player in the grocery industry. According to Kraft (2013), this is because the geographical location of the firm favors its market strength. On the other hand, the organizations saw the need to start the action at the international level. Therefore, in relation to this strategic goal, the organization renamed to Mondelez international. The introduction of this subsidiary organization has made the organization compete with other players on the international platform.

Financial Resources

In relation to its financial management, Kraft foods as at the end of the year 2013 had revenue of $18.218 billion. The operating income as at that year was at $ 4.591 billion while its value in total assets was at $ 23.148 billion. A closer look at its total equity standing reveals that the organization has a total value of $5.187 billion on the same year. Kraft foods as an organization came into operation in 1903. The organization was a dream of James Kraft who immigrated to the country from Canada and saw an opportunity.

After years of operation, the management team saw the potential of the market thus lead to the installation of an operation plant in Illinois. The design of the products of Kraft Group Inc stipulates the use of minimum resources for maximum returns. Since its main cheese product does not need refrigeration, it is a competitive firm.

Human Resources

An analysis of Kraft’s Inc group human resources reveals that the organization is a fair employer. Kraft Group Inc has many retail outlets, beverage outlets as well as food branches. In order to propel the activities of the firm, Kraft Group in has over 100,000 employees across its branches. The organization has over 180 processing facilities and plants for employee’s career fulfillment. In order to remain competitive in the market, Kraft Inc promotes good employment practices (Thomas, Smith, & Diez, 2013). Some of these best practices include advertising positions on various media. Employees have the opportunity to choice their preferred area of operation. Employee benefits are another area of importance for the organization. The benefit an employee of Kraft Inc enjoys includes a comprehensive payment package.

This package is applicable to both full time and part-time employees. The comprehensive package in terms of definition by the management of Kraft Group