Social Media Marketing Strategies for Luxury Business Travel: A Case of the Ritz-Carlton’s Hotel

Social Media Marketing Strategies for Luxury Business Travel: A Case of the Ritz-Carlton’s Hotel

Introduction

With the increase in social media platforms and the internet, businesses and firms should adopt precautionary measures to safeguard their reputation with regard to their brands and corporations. As such, organisations should improve their image through websites and social media platforms to strengthen their image. An excellent example is the Ritz-Carlton Hotel, a luxurious business travel that has utilised social media platforms and online platforms such as Instagram and Facebook to achieve brand equity and enhance its brand image. As such, this study will explore the social-emotional aspects that underlie the fundamental integration of luxury business travel as well as social media. The proposal outlines a comprehensive social media marketing strategy for Ritz-Carlton Hotel, a global leader in hospitality business travel, to enhance its appeal to business and corporate business travel.