Study on Managing Strategy, Operations, and Partnerships in HTC Corporation

Abstract

The world is turning into an era where there is hyper-competition in both knowledge and technology. Most industries that deal with high technology developed around the resource-based approach theory are no longer suited in most operations. The primary focus of this study is to look at how companies cooperate with the idea of the collaborative network and the dynamic capabilities. The study discovers that big companies have some advantages in terms of competition. They should try to introduce merging the collaborative network and dynamic capabilities besides the skills they use with the corporate resources to ensure that they can sustain themselves. It also discovered that innovation in workable strategies and developing proper marketing and production strategy would ensure that a company remains sustainable. Companies should also continuously improve the models they use in their business to fit in the competitive environment. This study will focus on HTC corporation’s management strategies and those implicated in this competitive environment. The models they have employed in their production and the various factors they have put in place to ensure they remain sustainable and meet their clients’ demands.

Keywords: financial performance, collaborative network, dynamic capabilities, business model.

Introduction

HTC is a Taiwan-based corporation founded in 1997 and has risen within a decade to become the third-largest manufacturer of smartphones globally. The HTC company managed to perform better in the second quarter of 2018, posing a growth rate of 119.9% in the market. This performance was far much better than that of Nokia, a global giant and a combination of smartphone groups. The revenue that HTC generated in terms of shares between 2006 and 2007 was five times more than the capital invested. During this period that HTC was making profits, most of the companies were generating losses, and it is estimated that its revenues will continue to grow. Other firms should apply the business model used by HTC for future consumption.

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HTC is known globally for its continuous introduction of sophisticated technology in the market, a model that some of its competitors have picked. It also boasts of being the first company to produce the first smartphone with a keyboard in 2004. In 2005 it also made the first 3G smartphone and made the first touch screen in 2007. In 2008 and 2010, it produced the first android smartphone and 4G android smartphone, respectively.

One area that HTC has capitalized on to ensure its growth is the close tie relationship it created with other smartphone producers. This relationship was the reason behind its success during the face phase of smartphone dominance in the market. HTC thrived well under the leadership of Cher Wang and his counterpart Cho. The leadership at HTC is hailed because of their long-sightedness and their ability to adapt quickly to innovations. The cooperation with other mobile operators also led it to popularize itself into other global markets such as Asia, the united states, and Europe. HTC has set a mission to lead in the production of communication tools worldwide to ensure that the services they give are of high quality and effective.

The study also finds that HTC has not a global outlook like other mobile phone operators like Nokia and Samsung. Still, it is soon picking up as it has already started setting retail shops in Africa and South America. To enhance its movement in the global market, HTC has formed allies with companies such as Microsoft that have enabled it to improve its services by improving its technology. The marketing strategies have been put in place to ensure that they compete well with other mobile operators to remain sustainable in the market. The research will focus on how HTC corporation has managed to handle its finances and dealt with the emerging issues to ensure that it remains relevant in the modern market for maximum production. The study will further deal with a deep analysis of various implications on the corporations and how the stakeholders come into play to address multiple issues of concern. It majorly focuses on the operational aspect of HTC Corporation.

Literature review

There is a lot of change in the industries. Most companies that rely on technology must improve their skills and business models in various stages of operation to continue enjoying a competitive advantage and to continue making profits on a long-term basis. This review creates a platform through which the focus of the theoretical aspect of the study is based, and it revolves around issu