The Influence of TikTok on the Big 5 Social Media Platforms

Here's how TikTok's explosive popularity has influenced other social networks

For a whole generation, TikTok is the social network of choice — it even became the most downloaded app in July 2020. You’d find most youngsters scrolling through bite-sized videos and taking video challenges — and this phenomenon has only been growing since the appearance of the platform half a decade ago.

Whether we understand and like TikTok or not, the social media channel has brought new trends in how users create and share visual content. Super-short videos and live streams are the hottest content assets — and they’re booming all over the digital space.

Along with becoming the top network for young people, TikTok has influenced how the “big five” social media platforms — Facebook, Instagram, Twitter, Linkedin, and YouTube — are planning and executing their evolution. Seeing the massive success of the platform, all of them have crafted new features to address the new trends.

Here’s a succinct overview of TikTok’s effect and how you can leverage the network and its trend-setting for your brand’s benefit.

How TikTok has changed the way social media works

TikTok seems to be the perfect platform for youngsters who spend a lot of time with their phones. It offers short-form videos that are between three and 60 seconds long and loop once they’ve been played. This makes TikTok super scrollable, and flickable, and magnet-like for teenagers and young people who naturally seek dynamic, bite-size, and easily digestible posts.

Besides the short format, TikTok also brought a whole new package of content: challenges, lip-syncing, dancing, funny videos, magic tricks are just some of the hottest trends. The platform allows users to share sound effects and reactions, emojis, special effects, video reactions to posted content, and other interactive features that make it very attractive.

These features, along with an algorithm that makes it easier for a post to go viral, have pushed TikTok to the forefront of shaping the tendencies in social media. Being so popular with Generation Z and Alpha, the platform’s rise to fame continues with its focus on localized content and easy sharing. TikTok has created the perfect conditions for different types of influences to bloom too — with product reviews and recommendations, which have affected even the way in which huge cosmetics companies like Clinique are doing their marketing.

And logically — the rise of TikTok has impacted the way the other big social networks are developing, since all of them want to ride the new wave of new trends.

TikTok-style features in the “big five” networks

Each of the big social media channels has followed the tendencies for more video, shorter content, and overall more interactive and visual approach.

Let’s check out some of the TikTok-style features that the major networks have introduced.

Facebook

Facebook may be the platform that has ‘lost’ the most from TikTok’s arrival. It has created a number of features to match the newest trends for younger generations, which are also becoming viral for many other online users too.

The most known among them are live streaming, video playlists, and series. The social media giant has also launched the Creator Studio for managing Facebook Pages in one place.

Instagram

Instagram has introduced interactive features such as Video, Stories, and Live, in parallel with the efforts of other social media to bet heavily on visual and dynamic content.

But probably the most hyped feature in this direction is Reels. It was launched in the summer of 2020. Reels enables users to create and watch bite-sized fun videos. They can consist of multiple clips of up to 30 seconds.

Twitter

On Twitter, video has long been a popular format but the growing popularity of TikTok has pushed the platform to invest even more in that direction. It has only gotten more attractive in recent years, with the trend for live feeds also spreading quickly.

LinkedIn

As a social network with a focus on professional connections, LinkedIn has a different focus from the other major platforms. Still, it has introduced the video cover option for users.

LinkedIn is also aiming for more interactive and