TRAVEL MOTIVATIONS OF MAINLAND CHINESE VISIT TO HONG KONG

ABSTRACT

This dissertation is about travel motivational factors of mainland Chinese to visit Hong Kong. The aim of the study is to investigate the factors that motivate mainland Chinese travellers to travel Hong Kong. There are two types of motivations i.e. pull and push. This dissertation considers one pull factor i.e. tourists satisfaction and three push factors i.e. destination attraction, tourism products and government policy. The data for this dissertation is collected through secondary sources. The books, reports and journals are consulted to gather data. Only those journals and books are used that were published after 1990 and maximum variation is ensured in all data.

The findings of the dissertation state that Hong Kong is a famous destination because it is has many natural and cultural attractions. It has all tourism facilities and this attracts business and leisure travellers to Hong Kong. The quality of tourism products is excellent and all products and services are priced reasonably. The government of Hong Kong is also playing a vital role in attracting tourists from mainland China. The favourable tourism policies by tourism commission, tax reduction and diminishing and quality assurance schemes are proving good for Hong Kong. These push factors are affecting the pull factor i.e. tourists’ satisfaction. Tourists become satisfied when they find Hong Kong attractive destination with quality products and services and favourable tourism polices. In future research directions, it is suggested to study these factors of Hong Kong in comparison of any other destination.

1.INTRODUCTION

1.1 Research background

Travel outer surface Mainland China was one time limited to public dealings. Mainland Chinese outbound sightseeing underwent a developing stage within the 1980s. It started off from “tours for visiting family in Hong Kong” in Guangdong region in 1983. During 1987, the administration gave a sanction to the urban of Dandong during Liaoning Province to function one-day visits to its adjacent city, Sinuiju, inside the Democratic People’s Republic of Korea, that marked the commencement of journey in border regions in favour of Mainland Chinese people (World Tourism Organization, 2003). Journey to foreign states by Mainland Chinese formally happen in 1990, while the state assembly accepted the “provisional regulations on management of organizing Chinese citizens to travel to three countries in South-East Asia,” The government’s leisure of the system for drifting overseas reacted towards the Chinese’s wish to travel overseas. As reproduce by the elderly Chinese motto, “Travelling for one thousand Li [equivalent to approximately 311 miles] equals reading ten thousand volumes of books,” there is a native price on journey in Chinese society (Jang et. al., 2003). Voyage was conventionally observed as a means to widen one’s intelligence (Tse & Hobson, 2008). The Chinese sightseers are by scores of perceive as the hit of tourism. If merely the target can acquire its foot in the gate subsequently the utter figure of Chinese will produce enough income to maintain the wealth going. Nevertheless, even if this is accurate, very modest is acknowledged concerning the Chinese travellers. The Chinese voyage market is merely just rising. For numerous years the Chinese do not encompass the profits or a political advance which authorized abroad or outbound tour. Simply free time sightseeing is a moderately new sort of outbound visitors from China. This sort of tour which necessitates no commerce objectives or relatives in the trip country is just 10 years aged and for some nations it is still newer. An accord which provides the Schengen-area “Approved Destination Status” only approached in 2004. The yearly figure of outbound Chinese travellers is hypothetical to attain 100 million within 2020 as well as turn into the fourth major foundation of outbound tour in the earth (WTO, 2003). These data alone hearten destinations as well as businesses to attempt plus attract this enormous market. Except whom they are as well as why carry out tour? The marketplace is so novel and uncharted and so big that it is firm to find responds to these queries. If Odense City is to contend with previous cities in addition to targets in Hong Kong, the urban need to recognize what forces the Chinese sightseer to tour plus what them profits in a purpose.

China is considered to be one of the most significant marketplaces for the Hong Kong sightseeing industry. The significance of the China outbound marketplace towards Hong Kong has strained scholars’ interests into appreciative what induces Mainland Chinese towards travel abroad. It can be said that destination is