Nevertheless, such difficult circumstances enabled many airline carriers to seize new opportunities and produce innovative solutions, such as the use of biometrics technology and touchless interfaces (Amankwah-Amoah, 2021). It is clear that the COVID-19 pandemic continues to affect countries around the world and millions of people. Yet, despite the advancements in mass vaccination, some people are still anxious to engage in in-person activities (“Stress in America,” 2021). United Airlines can treat the current situation as an opportunity and ensure complete safety for its passengers by offering COVID-free flights.
The project will focus on the topic of The Provision of Virus-Free Flights to United Airlines’ Passengers.” The premise for the current paper is the substantial drop in the number of airline passengers due to fears of traveling during the pandemic. The scope of the project will involve the goal of proposing a viable measure to reduce the infection possibility on United Airlines flights. Moreover, the objectives to achieve the goal will imply collecting data on techniques and technologies promoting safe travel during pandemics.
The project will also comprise a proposal report containing thoroughly selected information on the most effective way to seize the market opportunity and deliver virus-free travel experiences to United Airlines’ passengers. The action plan for the study will be based on four stages, the last of which will involve a presentation of the proposal in from of an audience. I am capable of conducting the current project since its tasks fit my ability to act and think creatively and take the initiative, as indicated by my BetterUp score.
As mentioned earlier, the COVID-19 pandemic considerably undermined the airline industry, which, nevertheless, did not prevent companies from designing and implementing various strategies and solutions to avoid complete bankruptcies. United Airlines is a major company that offers hundreds of destinations to clients, which means that it also suffered a significant loss during the pandemic. United Airlines net loss in 2020 was more than $7 billion since the lack of passengers due to various travel restrictions forced the company to lose money (“United announces 2020 financial results,” 2021).
Despite the fact that the pandemic became a substantial challenge for the company, United Airlines’ top management stated that by 2023, the organization would be able to recover fully (“United announces 2020 financial results,” 2021). Yet, currently, taking into consideration the emergence of new variants of the virus, it is not clear when the continuing pandemic will finally be over, and no approximate forecasts can be correct. As a result, the plan developed by the managers of United Airlines may not be successful, and the company may face additional economic pressure due to the rise in the number of infections.
When assessing United Airlines’ current situation with an intention to discover possible opportunities for growth and development, it is important to conduct internal and external analyses. The former was carried out with the help of the SWOT framework, which assists in defining the key areas of the company. The results have shown that in terms of strengths, United Airlines possess a large number of highly-qualified employees working in different departments of the company. Additionally, the company is extremely popular with customers, and in 2019, more than 150 million people used United Airlines (Salas, 2021).
Nevertheless, the primary weakness of the company is its poor reputation, as demonstrated by the customer reviews on Skytrax (“United Airlines,” n.d.). The key opportunity for the company is adjusting to the new circumstances of the COVID-19 pandemic by satisfying the customer demand for safe travel. Finally, its main threat is the continuing pandemic and the inability to stay competitive in the current situation.
The external analysis was conducted based on the PEST framework, which helps to analyze various factors affecting the company. Political factors impacting United Airlines are the travel bans and other types of pandemic-related restrictions imposed by the gover
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