Using Social Media in the Workplace To Communicate Internally With Staff To Fix Westpac Banking Corporation’s Communication Issues

Using Social Media in the Workplace To Communicate Internally With Staff To Fix Westpac Banking Corporation’s Communication Issues

1.0 Introduction

This report explores the potential use of social media in the workplace to address the communication issues Westpac Banking Corporation faces. The company has a considerable reputation and requires efficient communication to smoothen operations, satisfy employees, and provide better customer service. This report will analyse different digital communications, compare Yammer and Slack, which are social media platforms used in internal communication, identify the implementation factors, and provide recommendations for the organisation.

1.1 The Problem

Most organisations have embraced social media, which has revolved around how the current business operates in its marketing, internal communication, and offering customer feedback (Dantas et al., 2022). With this trend of social media use, the main question is how Westpac Banking Corporation can utilise social media in the workplace to communicate internally and fix the organisation’s communication issues.